Every professional admires growth in his sector. If you are a medical representative in a pharmaceuticals producing company, you will certainly dream of having your own pharma franchise company one day. Though, it is not a day work. Having a good knowledge base and experience can be preferable, but it is not all that you need. There are many other things which may be desirable for the business, according to the marketing type you choose. Here is a brief discussion.
For ethical marketing, your connections play a major role
If you choose ethical marketing, you will have to directly reach to the doctors and promote your products. Surveys regarding hospitals, private clinics, doctors and nearby retailers would be greatly beneficial. While conducting such surveys, make sure to underline doctors and their specialty, local hospitals, retailers and chemists located in your target area and hospitals and other distributors in the area. Know more about PCD pharma companies in your area.
For generic marketing, keep your eyes on the retailers
Generic marketing lets you crack huge deals at bulk level. In this type of marketing, you have to find drug producers and purchase their products at the lowest possible rate. Then, you sell these products off to the retailers and chemists in your target area. So you need to figure out all the retailers, chemists and pharmaceutical producers located in the area. Additionally, collecting information about hospitals would also be beneficial.
PCD pharma or pharma franchise marketing
In addition to attaining knowledge about all the above mentioned points, there are certain additional things that you need to consider with this type of marketing. You need to survey the markets for your competitor firms and their performance in the target area. Try to find out everything about their product line, rates, their marketing strategies, their market position and anything else that you feel significant. This knowledge will help you establish your plan of action and build better marketing strategies.
This marketing style is preferable for only those who deal in products which do not require a medical prescription, for instance, beauty and self grooming products, herbal products and health supplements. If you are dealing in such products, make a list of chemists, distributors and stockists in the area where you want to establish your customer base. Furthermore, doctor recommendation for your product/s will provide support to your business.
So first, decide on your marketing style and then,Â know more about the local PCD pharma companies in your concerned area.